hubspot sequences uk

HubSpot Sequences for Sales Automation

What are HubSpot sequences?

Sequences are a queue of automated emails sent to enrolled contacts. HubSpot sequences are a major part of HubSpot Sales Hub’s sales automation toolset. These personalised emails encourage action or prompt a sales rep to perform a task. Sequences stand out from automated emails in that they are sent directly from a sales email address. 

Sequences are used by sales teams on leads that need a nudge towards a purchase through personalised 1-1 emails.

hubspot sequences

The Sequences tool is accessible if you have purchased:

  • Sales Hub Starter
  • Sales Hub Professional
  • Sales Hub Enterprise 

HubSpot Sequences are:

Customizable & Targeted.

A sales rep can change the template in their email tool to tailor the message specifically to the hot lead they’re working with or start from scratch and build their own.


A sequence email is easy to set up and looks like any other email you’d get directly from a real person. They don’t feature a lot of images or styling. 


HubSpot sequence emails are sent directly from the sales rep’s inbox to the lead to drive action.

Automatically unenrolled.

Once a lead responds to an email or books time using your meetings link, the sales sequence automatically stops, unenrolling the lead.

HubSpot Sequences are not:

Bulk Communication.

Sequences are manually enrolled and can be sent to a max of 150 people per day. They’re meant to be 1-1 communication, rather than a sales campaign.

Metric Reporting.

The only information you’ll get from a Sequence is whether a contact opened or replied. You won’t get metrics like click-through rate. 

Benefits of HubSpot sequences

Automation for efficiency

It may not be difficult to manage a handful of leads but when dealing with a large number across a small team, response time and support quality diminish quite quickly. Sales sequences step in and automate the follow-up process giving your sales team more time to focus on their high touch contacts.


Just because these emails are templatised and automated, does not mean they have to be plain. With personalisation tokens, you can populate each email template with personalized content to keep these emails feeling human.


Sequence emails have basic tracking in place which is natively integrated into HubSpot’s reporting. Providing a holistic view of sales activities.

How to create HubSpot sequences

Create a sales sequence in HubSpot:

  1. In the top menu bar click on “Automation”, “Sequences”.
  2. In the top right click “Create sequence
  3. Click on “Start from scratch”.
  4. Click on the orange plus button to add your email templates
  5. Click the grey plus button below your newly added email template to add more email templates to your sequence
  6. You can also add tasks for your team members when a specific template has been sent.
  7. Once your sequence is in place, in the top tab click “Settings
  8. You can now select your Email follow-up settings and Task follow-up settings.
  9. Once you are done, click “Save”.

To enroll contacts into your Sales Sequence: 

  1. In the top menu bar click on “Automation”, “Sequences”.
  2. Click on or search for your newly created sequence
  3. At the top right click “Enrol”, you can now choose for a single contact or for multiple contacts.
  4. Select the contact/contacts that you want to enrol and click “Next”.
  5. Select when you want your sequence to start
  6. Once happy, click “Start sequence”.

Final thoughts

HubSpot sequences are a great tool for sales to send multiple emails to prospects over a set amount of time, without sales having to send and keep track of them all manually. We highly recommend trying out HubSpot sequences with your sales team. Chat to us or your HubSpot agency about implementing them.

Adding Customer Ratings

How to provide better customer service with the Hubspot…

No business or company in this world is perfect, and no matter how hard you try to serve your customers to the best of your abilities, there will be some who will find faults. However, if you want to grow your business, be successful and maintain loyal customers you have to find solutions that only you can offer.

To stop your customers’ issues or ‘tickets’ from becoming serious concerns, you should consider the Hubspot Customer Service CRM. A CRM or customer relationship management system is vital for modern-day businesses because it helps to prevent lasting damage. Without a CRM an issue can quickly become a disaster in the form of poor online reviews followed by a rapid decline in profits.

Here’s how Hubspot Customer Service CRM can help businesses cater to their customers more efficiently:

1. Organisation of customer information

The collection of customer-centric information is one thing, but what businesses really need is organisation. Organisation via a CRM allows businesses to engage with existing and prospective customers on a wide variety of platforms. The greater your business’ engages with your customers, the more you can expect them to trust you and all that you have to offer.

2. Scheduling face-to-face meetings

Online engagement and interactions are of great value to both businesses and customers, but no matter how far technology goes, nothing can replace face-to-face interactions. Scheduling such meetings and interactions is vital for your business to showcase its customer care skills in the real world, and with Hubspot Customer Service CRM, you can do this effortlessly.

3. Preventing repeat complaints

When issues are not addressed properly, repeat complaints can become a problem for your business. While every business should do what it can to resolve tickets as soon as possible, sometimes, even after attempts to fix different problems, customers may encounter issues. In such an instance, the Hubspot Customer Service CRM can identify complaints as and when customers call for updates and further inquiries.

4. Offering meaningful, personalized responses

Too many businesses engage with their customers in a meaningless way. Generic responses to queries leave customers fuming as, at the end of the day, all your customers want are solutions to their individual problems. With the Hubspot CRM, your business can determine how a particular customer has engaged with you in the past and how you can customise a solution based on their individual needs.

5. Connecting customers with the right representatives

If you are running a business with multiple departments, then queries and complaints may be directed towards all of them at random. In such situations, your business should be able to put its customers in touch with the right business representatives. Professionals who will be able to solve customer issues in the most efficient manner. Hubspot Customer Service CRM allows your business to connect your customers with the business representative best suited to solve the issue at hand.

6. Stopping customers’ from developing emotional detachments

The relationship that a customer has with a certain business is very much like a personal relationship. When the business fails to respond to the customer’s questions, some form of emotional detachment is bound to develop. As there is no scarcity of competition, the disgruntled customer will stop engaging with your business and look towards your competitors to find the best substitute. With Hubspot Customer Service CRM, you stand a much better chance of retaining your customers in the long-run.

7. Encouraging customers to provide feedback

As a CRM system is sure to make caring for customers much easier and more effective, it also gives businesses the scope to approach their customers to leave reviews. If the way you have been doing business is free from issues of unprofessionalism and lack of ethics, you should encourage customers to write positively about your business online. In this way, your business’ reputation will skyrocket online as a result of increased customer satisfaction, paving the way for growth.

8. CRM paves the way for businesses to be kind

As business niches have become more and more competitive, several businesses are treading ethically wrong paths to sell their products/services at substantial profits. However, CRM, even though it is a digital system, has allowed businesses to be more kind and caring towards their customers. By offering unique and personalized solutions thanks to Hubspot Customer Service CRM, businesses can finally satisfy their customers completely.

As CRM systems become more prevalent and popular, even within smaller-scale businesses, the future looks bright as far as the customers are concerned. Through the use of Hubspot Customer Service CRM and other CRM systems, businesses can now maintain a fine balance between making sizeable profits, retaining existing customers, and gaining new customers. By allowing customer information to be stored in a very organised manner, CRM systems offer the foundation of customer care and satisfaction for businesses in the days to come.

Grow Traffic and Convert Leads with Hubspot Marketing CRM

The days of manual collection, categorisation, and management of leads and lead-related information are long gone. As businesses and individuals continue to go digital, one of the primary marketing tools that have come to the fore is Customer Relationship Management or CRM.

CRMs are nothing but digital systems that make it easier than ever before for businesses to store and manage data related to existing and prospective customers. Even though several CRM systems have managed to gain popularity, the one to have made the maximum impact is undoubtedly HubSpot.

Many businesses are turning to HubSpot CRM to grow website traffic and convert leads. Read on to know-how.

Adopting a personalised outreach

There is nothing better than users’ social media profiles to tell businesses what their tastes and preferences are. With most businesses bidding goodbye to generic customer outreach processes and welcoming personalisation, the HubSpot CRM allows businesses to connect to customer profiles on platforms such as Facebook, LinkedIn, and Twitter.

By integrating a personal touch in your marketing strategy, businesses are able to reach customers on an emotional level which has been proven to increase sales and brand loyalty.

Making sales and marketing work hand-in-hand.

Apart from HubSpot CRM, HubSpot offers a separate digital marketing system as well which integrates with the CRM very seamlessly. This results in all your business’ marketing and sales processes working on the same wavelength, without any clashes or disruptions.

In practice, this means that all sales and marketing records are stored in one place, making them easier to access for both your business’ sales and marketing departments. By using the stored data effectively to gauge customers both existing and prospective, you can save a lot of time and go a long way in enhancing website traffic and converting leads.

Using the effective lead management system

Converting leads in today’s times requires businesses to use robust lead management systems, and that’s what HubSpot CRM offers. To properly utilise HubSpot’s quality lead management system, it should be integrated with the marketing and sales CRMs. What makes HubSpot’s lead management system special are its features such as scheduling meetings, calls and email sequences.

The lead management system also allows businesses to revive cold leads through call recordings, the automatic publication of e-mails, and sales notes. Along with the lead management system, HubSpot also offers e-mail tracking that allows businesses to track e-mail campaigns that are both automated and customised.

Optimising websites by using HubSpot CRM’s tools

Any high-quality CRM system must have tools that allow businesses to gain greater insight into how leads are being generated, nurtured, tracked, and converted. Your business can benefit greatly by using these tools because it provides crystal clear information about how visitors got to know about your website (search engine use), how they engaged with your website and how much time they are spending on your website.

With all this information, you can pay greater attention to your website and optimise it so that visitors are encouraged to engage with its elements more. A well-optimised website always has more chances of converting leads. You can easily edit existing website elements using HubSpot’s website optimisation tools, which allow businesses to fine-tune their websites without spending a ton of money on hiring an agency.

Learning from relevant data

HubSpot CRM offers business data and statistics that reveal how well their marketing and sales plans are working. Bossiness can take the necessary steps and make the necessary efforts to ensure that their marketing and sales strategies are free from loopholes and weaknesses that may hamper their traffic and sales generation.

Data analysis is particularly important for marketing. Over the years, numerous businesses have realised the importance of effective marketing that involves reaching out to target audiences in a meaningful and helpful way. Even though formulating marketing strategies that have no negatives is the dream situation for any business, with critical data offered by HubSpot CRM, businesses can go a long way in adopting marketing strategies that are both effective and efficient.

As the days pass and more businesses turn to CRM systems to help them meet their marketing and sales goals, HubSpot CRM is sure to become even more popular. The plethora of benefits that it offers are out there for all to see, and the best part is that it is free. For the kind of features it offers, there can be no doubt about it; HubSpot CRM is undoubtedly one of the best CRM systems available.

Why Your Sales Team Needs to Switch to HubSpot…

Digital marketing has truly evolved over time. The techniques used today wouldn’t have been possible about twenty years ago. This is why it’s essential to make use of all the tools at your disposal. Sales and marketing teams in the earlier days had to resort to managing leads manually, which was not only challenging but also time-consuming. It didn’t allow them to focus on the sales aspect of the company. However, with the invention of CRM systems, things have improved. Of all the CRM solutions to choose from, HubSpot CRM is the one you and your sales team should be going for – and this is why.

What is HubSpot CRM?

Among the many customer relationship management (CRM) apps available in the market, HubSpot CRM is one of the most popular and efficient apps opted for worldwide. The platform is so appreciated that it also won the best CRM award in 2019.

In case you don’t know what HubSpot CRM is all about, it’s a platform that helps in improving the marketing and sales workflow of a company without having to alter the current system much. The organisations that are into online marketing realise the potential of HubSpot CRM and have been migrating to it for quite a while now.

Why HubSpot CRM Should be Used by Sales Teams

1. Social Management

Are you a company that sells through social media? Then you most definitely need to install HubSpot CRM. The platform connects itself to all your social media channels, be it Instagram, Facebook, or Twitter. Through this connection, you can derive important data regarding your customers and use it to your advantage, such as making your emails more personalized.

2. Free Version

The fact that HubSpot CRM has a free version is an added bonus. You can choose to upgrade later, but the free version can give you an idea of what the CRM platform is like. Although the internet does have free tools and software available, not all of them are as competent as HubSpot CRM because it offers efficient functionality and integrated features for you to work with.

3. Tracking Communication

Communication tracking is crucial in order to build a solid foundation with your customers. With HubSpot CRM, your sales team will be able to derive sufficient information about your prospective customers, which can then be used to create a pipeline that allows you to directly email them. There’s also a feature that enables you to record the conversations you have with your customers.

4. Website Integration

The premium version of HubSpot CRM also offers website integration. Whenever a potential lead visits the website, this feature will notify you of their presence. You can then view the pages or information they look at on your website and make decisions about marketing accordingly.

5. HubSpot Marketing Integration

If you’re also using the marketing system from HubSpot, you can choose to integrate it with any CRM of your choice. The sales team can then communicate in real-time without having to compromise on their other duties. The marketing integration platform lets you view all the customer information under one area instead of having it divided among multiple platforms – saving a lot of time and unnecessary stress.

6. Real-time Updates

Sales teams receive timely information with HubSpot CRM’s real-time updates. Hence, your sales team will be able to contact the leads with the most accurate information available to them.

7. Lead Nurturing

HubSpot CRM helps you in nurturing the interest of your lead till they’re ready to make a purchase. This proves that its lead nurturing feature is extremely effective and efficient.

The revenue and volume of sales is boosted, and cost of each lead is reduced with this feature. Nurtured leads increases your sales as well as are known to make more purchases compared to non-nurtured leads.

8. Lead Scoring

When HubSpot CRM is employed, your leads are guided throughout their purchasing journey. It also notifies your team when the lead is ready to make the purchase. All of this happens through lead scoring. Lead scoring refers to the process of ranking the leads based on their activities online, which points out where they are in the buying cycle. Some of the activities tracked in lead scoring include checking how much time they spend on your website and how many times they engage with your content. It also checks the links that they click on, with each activity having different points attached to it. Once the lead has enough points accumulated, it makes them sales-ready, which is when they’re assigned a member from the sales team to help them further in the process.

select the right CRM

How to Select the Right CRM for your Business

The popularity of CRMs, such as the Hubspot CRM, Zapier, Salesforce, Pipedrive, etc., has boomed tremendously in the last few years. It has provided immense business value for many companies and numerous others are regularly trying to understand if they should utilise a CRM. Before we discuss the ins and outs of selecting the right CRM for your team, let’s first understand what exactly a CRM is and why you should consider getting one.

What is CRM?

CRM or Customer Relationship Management is any software product that enables you to handle your customers effectively and without any hassles. The idea here is to streamline your work, cut down on redundancies, manage business channels and processes, and enable client servicing in a single-view interface.

CRMs have proven to be especially beneficial for marketing, sales, and customer service teams. They offer several benefits such as support ticket management, account queries, lead and customer accounts management, marketing campaign execution, customer segmentation, sales channel management, A/B testing, real-time analytics for campaigns, and more.

How to select the right CRM?

Yes, selecting the right CRM can be quite tricky. The features a CRM offers are abundant and quite advanced because of which you need to be sure of certain checkboxes before investing in a CRM.

Evaluate your need for a CRM and ask yourself if the processes in a particular team are completely all over the place. Is a particular process highly time-consuming? Does your marketing guy have to carry out numerous processes manually? Would automate certain processes help? Does your sales team constantly lose track of leads? Does your customer support team miss out on several support requests? 

If the answer to most of these above questions is ‘yes’, you need to read ahead and understand exactly which points require consideration before you select a CRM.

1. Evaluate a team’s needs and problems

Selecting the right CRM is a collective endeavour. Get your concerned team together and discuss all pain points in a detailed manner. If you aren’t crystal clear about what you’re trying to solve by bringing a CRM into your processes, you’ll simply be wasting the company’s capital.

Outline every problem statement clearly, identify the pitfalls, and then shortlist a few CRMs which can help you either rectify the problem or simplify a complicated need. Carrying out the process of selecting a CRM alone is a high risk. You need to get those who would actually be using the CRM to participate in the discussion.

2. Consider multiple options rather than selecting a popular CRM

It’s a great risk to go for the first big company you hear of. A popular CRM might be amazing and the best option for several companies. However, that doesn’t mean it’s the right fit for you as well.

The entire point of evaluating your team’s needs and problems by discussing with your team is to understand exactly what you’re trying to solve. Shortlist multiple CRM providers who are experts in providing solutions to the exact problem you’re trying to address. If possible, rank them in the order of what you deem fit.

There could also be an instance where your problem is so niched that you aren’t able to find any CRM provider who could help you solve it. CRM providers usually release features that can help solve numerous general issues in a company. However, they also work with their clients to provide them with customizable options. Look for a CRM company that works with its clients for the same.

3. Schedule a demo without fail

Scheduling a demo is the most important step you need to take before subscribing to a CRM service.

This is not hard to come by. Every CRM company provides you an option to schedule a demo on their website. Get a few people from your concerned team to sit for the demo with you. This will help you address several questions and also enable others on the team to get familiarised with the product. Here are a few considerations you need to make:

  • Is the UI user-friendly?
  • Do they offer a trial period?
  • How tough is it to set-up the CRM?
  • Do they offer integrations with other apps and CRMs?
  • Is there any extra or hidden fee other than the subscription cost?
  • Do they offer monthly pricing models?
  • Do they offer GDPR functionality?
  • Is there customer support easy to reach and quick to respond?
  • Is the CRM mobile-friendly?

The idea here is to ask as many questions as possible. Clear all your ambiguities before you make the decision. Strikethrough every CRM that doesn’t work for you and prioritize the ones that do. Discuss with your team how they found the product and come to a final, conclusive decision. Subscribing to a CRM is a big decision, and you need to take a methodologic approach so that you can optimize workflows and receive great returns all in one go.

choose hubspot crm

5 Reasons HubSpot CRM Could be the Best CRM…

1. HubSpot CRM is easy to use

Forrester did research on over 100 companies using CRM software. They concluded that the major challenge to successful implementation was ‘people issues’. CRM adoption topped the list as the major roadblock to successful implementation. Reality is CRM has a reputation of being difficult to get to grips with, and quite frankly for a sales professional chasing target at month-end – using a difficult to use CRM is low down on the list of priorities. This is where HubSpot CRM stands out. Its simple clean interface on desktop and mobile app are class-leading.

Reviews on Capterra submitted by real-world users of CRM software rated HubSpot for usability with a 4.5 out of 5 average rating. Salesforce scored a 4 out of 5, which mirrors what we hear in the market – Salesforce is often set up in a way that makes it difficult to use.

2. HubSpot CRM is quick and easy to implement

Anyone who has implemented a CRM system before knows that it can be a long and arduous task with a large and sometimes moving price tag. Not so with HubSpot CRM. At MO we regularly implement HubSpot CRM within 30 days in a primary phase of the ‘CRM and Sales Enablement’ program we call the ‘Foundation for Growth’.

Granted some implementations can take longer, but the ethos driven by HubSpot is that complex and difficult to use CRMs are simply not used. So start simple with the basics that come out the box. Mould these features to the business. Integrations, major data restructures or data scrubbing can take time, but it’s also not a bad idea in these cases to start with part of the business, and then roll out to other parts thereby working with a smaller dataset to start.

3. Marketing and Sales alignment

HubSpot is the undisputed leader in marketing automation software by ease of use and number of customers. This fact means that your salespeople will have access to real-time data from the businesses marketing engine. New leads from online channels are sent directly into the CRM, and either sent to the relevant salesperson by geographical area or expertise or round-robin’ed among the reps.

The connection to marketing also translates to full-funnel ROI reporting on each contact in your CRM. How much did each customer cost to acquire? Easy to work out with the connected HubSpot CRM and Marketing platforms.

4. Integrations and an open API

HubSpot has more than 300 out-the-box integrations available ranging from connects into transactional email systems and CRMs like Salesforce, to RSVP systems like Eventbrite. In addition, an open and well-documented API allows your tech teams to integrate just about anything they want. At MO Agency we’ve built custom integrations into most popular CRM systems, and multiple ERPs including SAP, Syspro, Quickbooks, Sage, and more. If you are interested in custom integration, feel free to reach out to us.

5. Cost

HubSpot CRM is on the lower end of the cost spectrum when it comes to an enterprise-grade CRM. The added bonus with HubSpot CRM is that you can start using it for free. Even the sales tools like tracked emails, logging emails in the CRM, and some other great features are free to a point. Amazingly this ‘point’ will take you very far and to date we have set up numerous clients on HubSpot CRM in an absolutely free capacity.

The reality is they get so much benefit from this that they are happy to pay for a few HubSpot Starter and HubSpot Pro licences as needed. Remember that you can combine HubSpot CRM free users with HubSpot Sales paid users. Unlike most other CRMs – not all users need a paid licence. Only the power users.


5 Ways to Use your CRM to Warm Up…

If your business has a strong sales enablement strategy, it’s likely to use a CRM tool. You can use this tool to warm up leads and improve your sales performance.

How to use your CRM to warm up leads

1. Keeping them warm with consistent, automated communication

While you don’t want to spam your potential leads, you do want to keep the communication with them going so that they don’t lose interest in your brand and look somewhere else. Using a CRM allows you to automate your marketing emails and set up sales sequences to catch every lead that comes into the system. Following up on every lead that needs warming up and nurturing would be virtually impossible if you’re getting more than 100 leads a month. Having a CRM means you can enrol new leads into automated workflows, which takes the pain out of lead nurturing.

You should also use your CRM to ensure that your attempts at re-engagement aren’t becoming annoying – if you’ve sent 10 emails in a day with no response, you’ll be able to see that in your CRM and take a different approach to warming them up.

2. Knowing what stage of the buyers funnel they’re in and sending them the right content

If you’re using a CRM such as HubSpot, it’s easy to define leads by where they are in the sales funnel, assign them as marketing qualified or sales qualified, and identify their buyer persona. Once you’ve defined your leads into different stages of your marketing and sales funnel, and you know that your lead is qualified, it’s much easier to send them the content that is relevant to them at the stage they’re in.

3. Looking at their previous actions and behaviour

Modern CRMs track metrics such as website visits, email opens, clicks on landing pages, and content download. This information gives great insight into your leads like what actions they’ve taken in the past and what content they’re interested in. If you’re using a CRM, this type of information is at your fingertips, which is great because it allows you to send content to your lead that they are more likely to respond to. If they’ve been looking at information on social media, for example, you can send them information on social media services, which they’re interested in, and makes them more likely convert.

4. Owning a lead and keeping them in contact with the same person

People like people more than they like companies. They’re far more likely to respond to information coming from a person they’ve interacted with previously, than with a generic email address, like Nobody wants to speak to “Info”, they want to speak to Luke who they’ve already seen and read about on the company website. 

What does this have to do with a CRM? When you’re using a CRM you can assign leads to owners, and ensure that any communications going out come from a recognisable person. You won’t warm up any leads if they’re not even opening their emails, so use your CRM to ensure that all leads are properly allocated, and all communication comes from a person they recognise and trust.

5. Re-engaging old customers

As a lead, an old customer is like a microwave meal – you’ve already done most of the work, you just need to heat it up again. If you’re using your CRM properly, you should have a list of previous customers you can retarget. Your CRM will note any communications and actions taken, so you should be able to gauge their past responses to your marketing and sales, and target them with the best message.

Take the hassle out of lead nurturing by using your CRM to its full potential by following these 5 steps. If you’re looking for more information on how to use your CRM for marketing automation and better sales performance, feel free to reach out to us.

HubSpot Marketing

What is HubSpot Marketing?

HubSpot has over 23,000+ customers from across 90 countries using their marketing software. All of HubSpot’s software will help you to increase traffic, convert leads and prove return-on-investment (ROI). But what exactly is HubSpot Marketing? Let’s explore!

HubSpot Marketing is all-in-one:

HubSpot Marketing can be described as all-in-one marketing software. It brings your team, all your tools and data together in one platform. With the software, you can design web pages, landing pages, emails, blog posts and calls-to-actions (CTAs) without a web developer on-hand.

By using HubSpot Marketing, you are able to grow website traffic by publishing relevant content in no time at all. You can achieve this with all the SEO, blogging and social media tools the software has to offer. Eventually, you can turn your traffic into leads and customers through email and marketing automation (which includes automated workflows). It is through HubSpot’s workflows where the magic happens.

What HubSpot Marketing has to offer:

  • Blogging – Publish relevant content that is optimised for conversions. Use tools that speed up content creation and make it easy to rank on search engines.
  • Landing Pages – Launch landing pages that are device responsive, add forms and change up content based on a user’s behaviour.
  • Email – Create email templates, personalise subject lines and content for every recipient. You can even run A/B tests!
  • Marketing Automation – Use the behaviour of a lead to tailor emails, content, offers and outreach. All of which is scalable.
  • Lead Management – With contacts’ information properties, you can see all interactions and then use that data to create highly targeted campaigns, and as a result close more deals.
  • Analytics – Gain all insights from your funnel. See which assets are performing the best and show how your marketing efforts affect ROI.
  • Website – Make use of a drag and drop website builder that is responsive. Help make sure your website is SEO-friendly and fully integrated. Even save your favourite designs as templates to be used for launching landing pages faster.
  • Social Media – Monitor Twitter, Facebook and LinkedIn. Keep an eye on brand mentions and relevant brand conversations. Track engagements and schedule all your social posts.
  • SEO – Identify high-traffic keywords, following which you can optimise your blog posts, landing pages and website with suggestions. You can also measure the impact you’re having with keywords through integrated tracking and the amazing Keywords Tool.
  • Calls-to-Action – HubSpot Marketing allows you to design CTAs visitors won’t stop clicking. With the CTA tool, you can see who clicked your CTAs and measure performance such as CTR (click-through rate)
  • Ads – Be able to track the ROI of Facebook and Google Adwords advertising precisely and accurately.
  • Salesforce Integration – Enable a bi-directional sync with Salesforce. So, you can record every email open, CTA click and form submission.

HubSpot Marketing is free to start with and includes contact forms, lead capture pop-up forms, contact database, traffic and conversion analytics, integration with CMS, email and form tools. If you want to have more functionality you need to pay $200/month for HubSpot Marketing Basic, or $800/month for HubSpot Marketing Pro. There is a full breakdown of the functionality for each price point on the HubSpot website. Click here for HubSpot Marketing Pricing

Want to get even more out of HubSpot Marketing? We suggest incorporating HubSpot Sales and HubSpot CRM into your overall digital marketing strategy.

What’s the difference between HubSpot CRM and HubSpot Sales?

This is a question that often pops up in a conversation when we’re talking about HubSpot with customers. HubSpot themselves doesn’t make the distinction all that clear.

As a HubSpot Partner, we explored this the difference between HubSpot CRM and Sales in a recent blog post. Read the blog post and get a better understanding of the added benefits of the HubSpot CRM and HubSpot Sales.

hubspot growth hacking

Growth hacking in 2020 with HubSpot

What is Growth Hacking?

Growth hacking is the quick and systematic approach to setting clear and concise goals and strategically testing and experimenting with a variety of different mediums and channels to reach them in the shortest time possible. Have you ever done an experiment with your marketing that resulted in you changing the heading of a landing page or the copy used in an email send because you saw that you were getting better results? If you have, that’s a form of Growth Hacking.

Now when it comes to Growth Hacking, tracking and analysing the performance of your marketing efforts becomes vital. You can only improve and figure out what is or isn’t working by first having a solid base to start from. Keeping track of all your marketing efforts as well as creating new experiments to test the effectiveness of various assets can be tedious and difficult to do if all your data isn’t in one place. This is where HubSpot comes in.

How can HubSpot help grow your business in 2019?

HubSpot combines powerful sales and marketing tools to help grow your business all in one place. The Marketing Hub gives you everything you need to run effective inbound marketing campaigns, create beautiful templates, automate all your social media posts, build your website, and more. The best part? HubSpot will track and report on all of it, allowing you to get a feel for what is and isn’t working, allowing you to optimise your campaigns and assets for maximum results.

With a click of a button you’ll be able to see all the metrics that matter the most to you. From page visits to email opens, bounce rates, conversion rates and so much more, you can effectively test, identify, and optimise what you are doing and how you are doing it.

Growing your business should never be intimidating. Instead, you can use HubSpot to hack your business to success at a faster and more effective way, giving you the edge over your competitors as well as making sure you are attracting and retaining quality customers.

It’s 2019, let’s growth hack your business to success with HubSpot today. If you are interested in learning more and getting a more in-depth of HubSpot’s powerful functionality and what it can do for you, please get in touch with one of our experts. We would be happy to answer any questions that you may have!